MJA Challenge: Reengaging Lapsed Donors

Last week I presented a piece that reflected on Gail Perry’s conversation of Week 2 in 100 Donors in 90 Days.   Her main subject is the importance of renewing lapsed donors as well as suggestions on how to go about engaging other low hanging donors.

Your challenge this week is to determine how many lapsed donors you have and, as Gail suggests, break the number into three categories:

  1. Previous board members
  2. Current & Past Volunteers
  3. All other lapsed donors

Then consider 2 ways in which you could engage each group.

We would love to hear what your organization decides to do to attract these “low hanging fruit.”  Please feel free to comment below or reply to this email and I will post the best ideas.