Challenge – A Creative Use for Prospect Research

Last week I wrote, “Can Prospect Research Be Wrong?” about hospitals that are using prospect research in very creative but, potentially uncomfortable way, i.e., sending patient lists to a prospect research company for overnight screening. The challenge this week is – How could you use access to shortened turn-around time on prospect research to improve your fundraising results, in a way that will not cause any donors to question your ethics?

As always – feel free to comment or email me to let me know what you come up with!