What Makes a Successful Fundraising Campaign?

Pieces of a successful fundraising campaignRecently, a prospective client asked whether we thought that they had the resources for a successful fundraising campaign. They were questioning whether their staff had time to dedicate to a new fundraising initiative, their current database could manage the new data, and whether they would have enough volunteers to get the work done. Those are important pieces of a successful campaign that help strengthen their results. But, there is one additional consideration that few nonprofits consider:

Will they do what they say they will do. 

Will the volunteers and staff:

  • Show up and/or call into campaign committee meetings? (and participate in the discussions)
  • Take on assignments? (and not only the lowest hanging fruit)
  • Make the appointments? (this can often be the most challenging piece of the solicitation)
  • Follow up after each appointment? (sending a personal thank you note, informing the administrator so they can send out a pledge form, acknowledgment of the gift and thank you note from the organization, inform the board president so he/she can send a letter, etc)
  • Share their experiences with the committee? (the elements of the case statement that excited someone and/or how someone handled a new objection to the case are great learning opportunities)
  • Take on new assignments? (whether you are looking to improve your annual fund or you are working on a capital campaign – there are a lot of prospects to get to)
  • Rinse and repeat? (a campaign takes time – maybe months, maybe years – be prepared for what it will take to achieve your fundraising goals)

A successful fundraising campaign is within your reach – if, before you begin, you understand what it takes to finish.

Email me if if you want to know more about how MJA can help your next campaign be successful.